DNA Diagnostics Center Cookie Policy 

Updated December 8, 2025

1.Controller Information.

The controller of any of your information obtained through the use of first-party cookies on this website is DNA Diagnostics Center (referred hereinafter as “DDC” or “we”), the owner of the website you are visiting (please browse to the “contact section” for details).

This Cookie Policy sets out the basis on which all data that DDC collects on you through tracking technologies like cookies, web beacons or pixels, will be processed by DDC and provides you with information about these tracking technologies and especially about cookies. This information is intended to give you a better understanding of what cookies are and the role they play in your visit to our website.

If you have any questions regarding this Cookie Policy, if you want to submit a request in relation to your personal information, please contact us at privacy-officer@dnacenter.com.

For additional information about how we process personal data, including your rights as a data subject and our contact details, please refer to our main Privacy Policy, available on our website.

  1. Which information does DDC collect about me?

DDC may obtain information about you when you use this website.

The information we collect about you includes:

  • information that may identify you, such as your IP Address;
  • device event information such as browser type, browser language, the date and time of your request and referral URL;
  • your preferences such as language settings, website notifications, or alerts;
  • your location;
  • what content you view or pages you visit;
  • search enquiries you make using our site search.
  1. How does DDC collect information about me?

3.1 Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

In addition to Google and similar providers, we also use the Meta (Facebook/Instagram) Pixel. This tool helps us understand how visitors interact with our site and enables us to show relevant ads to people who have previously visited our website when they are on Meta platforms. The Meta Pixel collects information such as your browser type, pages visited, and actions taken on our site, which may then be linked to your Meta account for advertising purposes.

These partners may combine the information collected through cookies on our website with data you have provided to them or that they have collected from your use of their services. This may include data relating to your interactions with advertisements, your device and browsing activity, and, where you are logged into your Meta or Google account, information associated with that account. This data may be used to create interest-based profiles for targeted advertising.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Analytics Cookies

Analytics Cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

 

Below is a list of the cookies used on our website, including their provider, purpose, type, and duration. This list may be updated periodically as our website evolves.

Cookie Name / Family

Example Cookies Found

Category (GDPR)

Purpose (Simplified)

Typical Duration

First / Third Party

Session & platform cookies

PHPSESSID, X-Magento-Vary, private_content_version, wp29866, sm_spd_caution

Strictly Necessary

Maintains user session, enables checkout, shopping cart, and site functions. Required for the website to operate.

Session–2 years

First-party

Cookie consent cookies

CookieConsent

Strictly Necessary

Stores a visitor’s consent preferences for cookie categories.

1 year

First-party

CleanTalk anti-spam cookies

ct_pointer_data, ct_ps_timestamp, ct_screen_info, ct_timezone

Strictly Necessary

Protects forms from automated spam and abuse by distinguishing real visitors from bots.

Session

First-party (CleanTalk service)

Google Analytics

_ga, _ga_*, _gid, _gat_*

Analytics (Non-essential)

Measures website usage, performance, and visitor behavior to improve the site.

1 minute – 2 years

Third-party (Google)

Google Ads / Conversion Tracking

_gcl_au

Marketing (Non-essential)

Tracks ad clicks and conversions to measure ad effectiveness.

~3 months

Third-party (Google)

DoubleClick / Google Retargeting

DSID, IDE, ar_debug

Marketing / Diagnostic

Supports ad delivery, measurement, and ad frequency control across Google’s network. ar_debug used for debugging.

Up to 2 years

Third-party (Google/DoubleClick)

Hotjar analytics cookies

_hjSession_*, _hjSessionUser_*

Analytics (Non-essential)

Provides anonymized heatmaps and session insights to improve UX and usability.

Session – 1 year

First-party (Hotjar)

Microsoft Advertising (UET)

_uetsid, _uetvid

Marketing (Non-essential)

Tracks conversions and helps optimize Microsoft/Bing advertising campaigns.

~1 day – 1 year

Third-party (Microsoft)

Microsoft network IDs

MR, MUID

Marketing (Non-essential)

Identifies browsers across Microsoft-owned domains for analytics and ad personalization.

Up to 1 year

Third-party

Sourcebuster (marketing attribution)

sbjs_current, sbjs_current_add, sbjs_first, sbjs_first_add, sbjs_migrations, sbjs_session, sbjs_udata

Analytics / Marketing (Non-essential)

Tracks how users arrive at the site (e.g., organic, direct, paid ads) and stores attribution data for marketing analysis.

Session–several months

First-party

Google security & account cookies

SID, HSID, SSID, SAPISID, APISID, SIDCC, AEC, S, SEARCH_SAMESITE

Functional / Security

Authenticate users logged into Google, protect against fraud, and secure interactions with embedded Google services (e.g., Maps, Fonts, reCAPTCHA).

Up to 2 years

Third-party (Google)

Google personalization & ad cookies (“Secure” series)

ADS_VISITOR_ID, NID, OTZ, __Secure-1PAPISID, __Secure-1PSID, __Secure-1PSIDCC, __Secure-1PSIDTS, __Secure-1PSIDRTS, __Secure-3PAPISID, __Secure-3PSID, __Secure-3PSIDCC, __Secure-3PSIDTS, __Secure-3PSIDRTS

Marketing (Non-essential)

Used by Google to profile users, personalize ads, measure ad effectiveness, and support Google services embedded on the site.

Up to 2 years

Third-party (Google)

 

 

Non-essential cookies—including analytics, functional, and targeting cookies—are only activated after you provide your explicit consent through our Cookie Preferences tool. These cookies remain disabled unless and until you opt in.

 

 

3.2 How to control cookies?

You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

For more general information about cookies, web beacons, pixels or other similar technologies and how to disable them through your browser, visit https://cookiepedia.co.uk/all-about-cookies.

You can easily accept or reject each of the cookies, web beacons or pixels on this site by adjusting your preferences on the relevant link or icon provided on each of DDC’s webpages.

3.3 We collect information about you via parameter tracking

We also use Scripts and components (such e.g. JavaScript code) used to generate Web pages and to automate computer processes. You can disable the Scripts, such as JavaScript, through your browser (see your browser’s settings).

We may also use ETag, which is an HTTP protocol header field mainly used to validate web caches and allow more efficient browsing. It has also been used for cookie-like purposes.

3.4 We collect information about you via third parties

We use Google Analytics’ 3rd-party audience data such as age, gender and interests to work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on other websites because we may contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

You may opt in for or opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/. Because those opt-out and preference control pages are specific to the individual browser used to visit it, and because that page is not operated by DDC, we are unable to perform the opt-ins or opt-outs on your behalf.

3.5 International Transfers via Third-Party Cookies

Some third-party providers, such as Google and Meta, process your cookie-derived information outside the European Economic Area (“EEA”) or the United Kingdom (“UK”), including in the United States. Where such transfers occur, they are carried out in accordance with applicable data protection laws and rely on appropriate safeguards such as the EU-U.S. Data Privacy Framework, the UK Extension, or Standard Contractual Clauses.

For more information, please see:

 

 

  1. Which processing ground(s) do you rely upon for processing my personal information?

In order to use cookies and process your data collected through the use of cookies, we rely on your consent. You can withdraw your consent in full or in parts at any time by adjusting your preferences on the relevant link provided on each of DDC webpages titled Cookie Preferences.

4.1 Data Retention for Cookie-Derived Information

Personal data collected through cookies is retained only for as long as necessary for the purposes for which it was collected. Retention periods correspond to the lifespan of the cookie (as listed in Section 3) or, for aggregated analytics data, for no longer than 26 months unless a shorter period is specified.

 

  1. Who will my personal information be transferred to?

Your personal data might be transferred to any DDC affiliates. These affiliates operate internationally and may be outside the European Union or United States. We do not sell or otherwise disclose personal information about our website visitors to third parties except as described below.

  • to trusted businesses or persons to process your personal information for us, based on our instructions and in compliance with applicable data privacy regulations;
  • to service providers we have retained to perform services on our behalf;
  • to companies, organizations or individuals outside of DDC if we have a good reason to believe that access, use, preservation or disclosure of the information is reasonably necessary to:
    • execute and enforce contractual terms;
    • meet any applicable law, regulation, legal process or enforceable governmental request;
    • detect, prevent, or otherwise address fraud, security or technical issues;
    • protect against harm to the rights, property or safety of DDC, our users or the public as required or permitted by law;
  • to regulatory or law enforcement agencies if we believe in good faith that we are required by law to disclose it in connection with the detection of crime, the collection of taxes or duties, in order to comply with any applicable law or order of a court of competent jurisdiction, or in connection with legal proceedings;
  • to third parties as part of a merger, acquisition or bankruptcy, in the event we sell or transfer all or a portion of our business or assets (including through bankruptcy).

This includes third-party providers such as analytics and advertising partners whose cookies are set on our website. When these partners receive personal data through cookies, they act as independent controllers responsible for their own processing activities.

 

  1. Which rights do I have over my personal data?

You have the right to ask for:

  • accessing your data;
  • rectifying your data;
  • restricting the processing of your data;
  • withdrawing your consent at any time as explained above;
  • erasing your data

You may submit relevant request in this respect through our dedicated contact point mentioned in this Cookie Policy. You also have the right to complain to the relevant national data protection authority in case these rights are not complied with. For EU visitors, an overview of the national data protection authorities is available at the following link: http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080

6.1 Profiling

Some cookies, particularly targeting and analytics cookies, may involve profiling to analyze or predict your preferences and behavior for advertising or website optimization. Such profiling does not produce legal or similarly significant effects.

 

  1. Links to other sites

We provide links to other websites for your convenience and information. If you follow such links, this Cookie Policy will no longer apply. These websites may have their own privacy notice or policies in place, which we recommend you review if you visit any linked websites. We are not responsible for the content of linked websites or their use.

  1. Changes to this Cookie Policy

We recognize that transparency is an ongoing responsibility so we will keep this Cookie Policy under regular review. We will always update this Cookie Policy on our website, so please read or print it when you visit the website (the revision date can be found on the top of this Cookie Policy).

  1. Contact

We welcome your comments or questions regarding this Cookie Policy. Please e-mail us at privacy-officer@dnacenter.com or contact us at:

 

DNA Diagnostics Center

1 DDC WAY

Fairfield, OH 45014

1-800-362-2368